The idea of cm’s owners and founders was to offer their customers and clients a wide range of products in the retail sector, including: beauty, health, baby cosmetics, perfumes, body care, hair care, facial care, hand and foot care, as well as household hygiene.
What has marked cm’s growth and progress is undoubtedly the focus on women’s beauty, primarily, but also men’s beauty, with an increasing number of men in recent years purchasing products to help them look more attractive and refreshed.
For many years, cm has been the owner of the recognizable slogan “Selected for You,” which reflects the desire and choice of customers, who prioritize price and quality when shopping. The primary target group is women, aged 25 to 45, who have a habit of beautifying and taking care of themselves daily.
Customer connection has been achieved through the development and implementation of loyalty programs such as the “cm club card” and “cm family club card,” where customers collect points and enjoy various benefits at the end of each calendar year.